Jacob JS Bornman

The Web 1.0 concept was simple: web pages linking to web pages. Then came Web 2.0 - a powerful movement from web pages to web applications. Web 2.0 applications have evolved into often slick viewports into proprietary or personal collections of information. This means they still primarily house data in silos inaccessible to and disconnected from the larger world, and most importantly, from each other. But as we approach 2009, the clear outlines of the new web are forming. Some call this next generation the Semantic Web, but we think that term is confining, and so, instead, we refer to it as simply Web 3.0. The new web is moving beyond connecting pages to interconnecting data objects, concepts, and things. Ultimately Web 3.0 is really about creating technology that more accurately mirrors how we see and think about the world around us.

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Some tips from the desk of Jacob JS Bornman

Automated article posting and news publishing are a crucial part of social awareness.  Here are some ideas to get you going.

(Visit my training class on Wednesday inside the Veretekk online class room. Skype or email me to get the directions.)

(Here is the training agenda)

• Welcome
• Go through course summary
• Explain Concepts – Information Literacy, Self Branding,  Marketing V Selling, RSS, Blogs
• Explain RSS powers in more detail
• Go through Veretekk RSS system to BlogFather (41 Portals)
• Other uses for feeds
• Wordpress and blogger

IMPORTANT: Before you attend visit me on Blogger and go through the six slides about social media. They are all very short slides with a lot of information. This will give you the basic understanding about Social media and how important it has become. With the knowledge of the slides you might get much more value out of the live training.

Information Literacy

To be information literate is essential to you the one man Business once you have decided to start marketing online.

Literacy

Literacy has change since the seventies twice. Before it was essential to have and Post graduate education and a secure Job. Literacy meant you were able to read, write and speak at least one or two languages fluently and you had a college or university qualification. Then it changed to Computer literate in the late 80’s.

With the Dawn of the new Millennium even computer literate persons were falling behind. The white collar revolution brought a long a new kind of literacy. You have to be Information Literate. Be able to get Information fast and reproduce it even faster. The value of the information that you are able to produce is all based on Trust.

Building a Strong Brand

Consumers will only join you or purchase from you if they trust you. To have an excellent product, program or service is not good enough. Your customer is information addicted and need to know who you are and what you stand for. You as the center point of your One man business is the package, the Brand, that you need to sell. The moment your customers buy you, they will 99% buy your product. A great Brand taps into emotion, emotion drives most, if not all of our decisions. The Company you represented drives a strong Branding policy around their product or service, its most unlikely that you can contribute to their branding policy. The fact that everyone tries to add to the UVme brand is a waste of energy. What you should rather spend your precious and scares time on is branding your one and only product. YOU. Nobody else will, it’s up to you to build a trust worthy brand that are highly in demand.

Here are the facts about a 100 people selling online. Only one will become rich, 4 will become financially independent, 5 will make enough to stay online, but will always depend on working 10 hours a day. 12 will fall back to the bricks and mortar sector looking for a secure job, 29 will end up sick or dead, and 49 will fall back on Social security. Today only 7% of all internet marketers make enough money to enjoy the better things in live.

Information Illiteracy is the main contributor to these statistics, Even if you are able to read and write or working a PC, you are still illiterate. Most Persons that are entering the online revolution today are under the impression that they can hide behind their PC’s, A nameless face on the net.

The 1% of people that are becoming rich in this industry are those who understand that they have only one product…..YOU.(ME Inc.)

To become successful on the Internet today calls for a number of attributes.

·         A viable economical proposition (uVme.biz)

·         An Excellent Product/service (uVme.com)

·         A Sales Bias

·         A clear grasp/understanding of Bookkeeping fundamentals

·         A superior ability to build a network of support.

Your one man Show (ME.Inc)

You are going to develop the following attributes

·         Trade Skills – the understanding of how to translate your talents into a viable economical proposition

·         Market Focus – How to narrow down your niche market.

·         Select the right Customers – The ability to pick and choose the people you want to be associated with.

·         The basics of Booking Fundamentals.

·         Focus on ONE – How to Focus on one Business with a variety of products and services.

·         U-upgrade – Constantly upgrade your brand and skills.

·         The ability to sell YOU.

·         Develop an emotional support system. – who is in your network and do you have a excellent relation upwards and downwards

Marketing versus Selling.

What is the difference between marketing and selling? Marketing is where you build a brand of a specific object, product or Concept and selling is the techniques and methods you use to build a desire within the consumer to have the product. The secret is – How stronger your Brand, how easier to sell or create the desire to acquire your product or service.

Product offering in the information age

Now that we establish that you are your main product, the brand to sell, how do we do this in a virtual world that is information addicted? The answer is easy – by providing the info hungry internet population with Info, both online as well as off-line.

Online

This is done through the following media.

·         Your Website

·         Your blog

·         Your Newsletter

·         Your own search engine

·         Your RSS feeds

·         Your press releases

·         Your Squeeze pages

·         Your ezine Articles

·         E-Books

The concept of providing information is the channel to reach specific social and demographically groups. Eg: I want to introduce my Uvme.com site to students in Argentine. How do you reach this specific group of people? Research their preferences for example they might have a certain music taste. Start a blog that post reviews of Musical artists that produce that specific music and links where they can download free or the most popular songs. Your musical blog also provides advertising space in the sidebars for the sponsors of that specific blog, which is off-course you as uVme. This same concept is also repeated through your other online media.

Off-Line

·         News papers

·         Magazines

·         Bill boards (Road side advertising)

·         Trade Shows

·         Notice boards (Shopping centres & universities)

·         Road Shows

·         Pamphlets & Flyers

·         Post office Distribution

·         Un scheduled appointments

·         Scheduled Appointments

·         Telesales

·         Small & Medium Enterprise offerings & involvement (internet cafe’s)

Marketing your Websites or Blogs

This is done after you have defined your personal brand. This brand is represented on all your sites and blogs, articles and press releases. The number 1 objective is to obtain a good ranking in the major search engines like Google, Yahoo and AltaVista, Most of the other search engines including Windows Live search and AOL source from these search engines.

 Preferably you want your blog, site or article on the first pages of one of these major search engines or all of them. The following concepts are used to master a good search engine ranking, and forms part of the concept Search Engine Optimization (SEO)

·         Linking, Backward linking & reciprocal linking

·         Banner exchange

·         Key words

·         Meta tags

·         Feeds

·         Web rings

·         Pay per Click (PPC)

·         Adsense

·         Adwords

·         Google Base

·         Marketing Automation

·         Traffic Portals

·         Blog directories

·         Blog groups

·         Domain names and Url’s

·         Categories

·         Directories

·         Classifieds

·         Leads generation

·         Auto responders

·         Email marketing Automation

·         Social networks

·         Forums/discussion boards

·         Instant messaging

·         Free  FFA’s

·         Ad Blasting

Conclusion

In a information hungry virtual world it’s essential to develop your own personal brand and equip yourself with the necessary knowledge to become information literate. You have to take a giant step into a never ending developing industry of technology and information overload. Welcome to the Information era. I am a qualified Social Media Consultant and will be more than happy to help you get your company Social Optimized. I do this for a living and are one of the few people on the planet that loves my work. Hope to hear from you soon.

Some tips from the desk of Jacob JS Bornman

Automated article posting and news publishing are a crucial part of social awareness.  Here are some ideas to get you going.

(Visit my training class on Wednesday inside the Veretekk online class room. Skype or email me to get the directions.)

(Here is the training agenda)

• Welcome
• Go through course summary
• Explain Concepts – Information Literacy, Self Branding,  Marketing V Selling, RSS, Blogs
• Explain RSS powers in more detail
• Go through Veretekk RSS system to BlogFather (41 Portals)
• Other uses for feeds
• Wordpress and blogger

IMPORTANT: Before you attend visit me on Blogger and go through the six slides about social media. They are all very short slides with a lot of information. This will give you the basic understanding about Social media and how important it has become. With the knowledge of the slides you might get much more value out of the live training.

Information Literacy

To be information literate is essential to you the one man Business once you have decided to start marketing online.

Literacy

Literacy has change since the seventies twice. Before it was essential to have and Post graduate education and a secure Job. Literacy meant you were able to read, write and speak at least one or two languages fluently and you had a college or university qualification. Then it changed to Computer literate in the late 80’s.

With the Dawn of the new Millennium even computer literate persons were falling behind. The white collar revolution brought a long a new kind of literacy. You have to be Information Literate. Be able to get Information fast and reproduce it even faster. The value of the information that you are able to produce is all based on Trust.

Building a Strong Brand

Consumers will only join you or purchase from you if they trust you. To have an excellent product, program or service is not good enough. Your customer is information addicted and need to know who you are and what you stand for. You as the center point of your One man business is the package, the Brand, that you need to sell. The moment your customers buy you, they will 99% buy your product. A great Brand taps into emotion, emotion drives most, if not all of our decisions. The Company you represented drives a strong Branding policy around their product or service, its most unlikely that you can contribute to their branding policy. The fact that everyone tries to add to the UVme brand is a waste of energy. What you should rather spend your precious and scares time on is branding your one and only product. YOU. Nobody else will, it’s up to you to build a trust worthy brand that are highly in demand.

Here are the facts about a 100 people selling online. Only one will become rich, 4 will become financially independent, 5 will make enough to stay online, but will always depend on working 10 hours a day. 12 will fall back to the bricks and mortar sector looking for a secure job, 29 will end up sick or dead, and 49 will fall back on Social security. Today only 7% of all internet marketers make enough money to enjoy the better things in live.

Information Illiteracy is the main contributor to these statistics, Even if you are able to read and write or working a PC, you are still illiterate. Most Persons that are entering the online revolution today are under the impression that they can hide behind their PC’s, A nameless face on the net.

The 1% of people that are becoming rich in this industry are those who understand that they have only one product…..YOU.(ME Inc.)

To become successful on the Internet today calls for a number of attributes.

·         A viable economical proposition (uVme.biz)

·         An Excellent Product/service (uVme.com)

·         A Sales Bias

·         A clear grasp/understanding of Bookkeeping fundamentals

·         A superior ability to build a network of support.

Your one man Show (ME.Inc)

You are going to develop the following attributes

·         Trade Skills – the understanding of how to translate your talents into a viable economical proposition

·         Market Focus – How to narrow down your niche market.

·         Select the right Customers – The ability to pick and choose the people you want to be associated with.

·         The basics of Booking Fundamentals.

·         Focus on ONE – How to Focus on one Business with a variety of products and services.

·         U-upgrade – Constantly upgrade your brand and skills.

·         The ability to sell YOU.

·         Develop an emotional support system. – who is in your network and do you have a excellent relation upwards and downwards

Marketing versus Selling.

What is the difference between marketing and selling? Marketing is where you build a brand of a specific object, product or Concept and selling is the techniques and methods you use to build a desire within the consumer to have the product. The secret is – How stronger your Brand, how easier to sell or create the desire to acquire your product or service.

Product offering in the information age

Now that we establish that you are your main product, the brand to sell, how do we do this in a virtual world that is information addicted? The answer is easy – by providing the info hungry internet population with Info, both online as well as off-line.

Online

This is done through the following media.

·         Your Website

·         Your blog

·         Your Newsletter

·         Your own search engine

·         Your RSS feeds

·         Your press releases

·         Your Squeeze pages

·         Your ezine Articles

·         E-Books

The concept of providing information is the channel to reach specific social and demographically groups. Eg: I want to introduce my Uvme.com site to students in Argentine. How do you reach this specific group of people? Research their preferences for example they might have a certain music taste. Start a blog that post reviews of Musical artists that produce that specific music and links where they can download free or the most popular songs. Your musical blog also provides advertising space in the sidebars for the sponsors of that specific blog, which is off-course you as uVme. This same concept is also repeated through your other online media.

Off-Line

·         News papers

·         Magazines

·         Bill boards (Road side advertising)

·         Trade Shows

·         Notice boards (Shopping centres & universities)

·         Road Shows

·         Pamphlets & Flyers

·         Post office Distribution

·         Un scheduled appointments

·         Scheduled Appointments

·         Telesales

·         Small & Medium Enterprise offerings & involvement (internet cafe’s)

Marketing your Websites or Blogs

This is done after you have defined your personal brand. This brand is represented on all your sites and blogs, articles and press releases. The number 1 objective is to obtain a good ranking in the major search engines like Google, Yahoo and AltaVista, Most of the other search engines including Windows Live search and AOL source from these search engines.

 Preferably you want your blog, site or article on the first pages of one of these major search engines or all of them. The following concepts are used to master a good search engine ranking, and forms part of the concept Search Engine Optimization (SEO)

·         Linking, Backward linking & reciprocal linking

·         Banner exchange

·         Key words

·         Meta tags

·         Feeds

·         Web rings

·         Pay per Click (PPC)

·         Adsense

·         Adwords

·         Google Base

·         Marketing Automation

·         Traffic Portals

·         Blog directories

·         Blog groups

·         Domain names and Url’s

·         Categories

·         Directories

·         Classifieds

·         Leads generation

·         Auto responders

·         Email marketing Automation

·         Social networks

·         Forums/discussion boards

·         Instant messaging

·         Free  FFA’s

·         Ad Blasting

Conclusion

In a information hungry virtual world it’s essential to develop your own personal brand and equip yourself with the necessary knowledge to become information literate. You have to take a giant step into a never ending developing industry of technology and information overload. Welcome to the Information era. I am a qualified Social Media Consultant and will be more than happy to help you get your company Social Optimized. I do this for a living and are one of the few people on the planet that loves my work. Hope to hear from you soon.